Portfolio - Limitless Digital

Lead Generation · United Kingdom

Financial Advisory Firm

Lead volume increased 50% while cost per lead fell.

A UK retirement and financial-planning advisory firm. Each client relationship carries significant long-term value, so lead cost and lead quality — not raw volume — decide whether the marketing actually works.

The challenge

Campaigns were live but inconsistent, and the account structure capped how far they could scale. Leads weren't matched to search intent, and in financial advisory, inefficient acquisition cost erodes profit fast.

What we changed

Campaign architecture rebuilt around high-intent queries Keyword targeting refined to advisory search intent Bidding strategy adjusted for conversion efficiency Conversion signals strengthened for platform optimisation

From the client's Google Ads dashboard

1.14KClicks (+507 vs. prior period)

48Conversions (+16 — up from 32)

£19.89Cost per conversion (↓£1.94)

£955Ad spend (+£256)

Result: lead volume up roughly 50%, cost per lead down, click volume up sharply — performance improved despite higher spend, not because of it.

Google Ads dashboard metrics for this campaign

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From the client's Google Ads dashboard — trailing 12 months vs. prior 12

627Conversions (+58% vs. prior period)

€31.26Cost per conversion (↓€70.14, a 69% drop)

€19.6KTotal spend (↓51% vs. prior period)

More leads, at roughly a third of the previous cost per lead, on about half the total spend — measured directly in the client's Berlin & Dresden Google Ads account.

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Lead Generation · Germany

Licence Recovery Advisory

58% more conversions at 69% lower cost per lead.

A Germany-based advisory service preparing clients for the MPU (Medizinisch-Psychologische Untersuchung) — the psychological fitness assessment required to reinstate a suspended driver's licence. The process is stressful and time-sensitive, so Google Search is the main channel connecting people actively searching for preparation support across Berlin and Dresden.

The challenge

Campaigns were generating traffic, but conversion tracking was unreliable and spend was scaling faster than results — the classic signature of a measurement problem, not a demand problem.

What we changed

Google Tag Manager tracking rebuilt end-to-end Form drop-off diagnosed field by field Targeting refocused on high-intent MPU queries Berlin & Dresden location targeting refined

eCommerce · Australia

eCommerce Subscription Retailer

$437K in tracked conversion value scaled on disciplined spend.

An Australia-based eCommerce subscription retailer. Subscription businesses live and die on lifetime-value forecasting — growth that isn't cost-controlled erodes margin no matter how good the top-line number looks.

The approach

Over close to three years of managed Google Ads activity, the focus stayed on growing conversion volume and value without letting spend scale anywhere near as fast.

This isn't a ROAS headline. It's disciplined scaling: conversion value climbing steadily while total spend stays a small fraction of the value it generates.

From the client's Google Ads dashboard — ~3 year span

38.6KClicks

50.6KConversions

$437KTracked conversion value

$19.3KTotal ad spend

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From the client's Google Ads dashboard

+148%Increase in conversions

1,540+Qualified leads generated

~£129Cost per lead, held despite large budget growth

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High-Ticket Lead Generation · United Kingdom

Whisky Investment Brokerage

+148% lead growth while holding cost per lead steady.

A UK whisky cask-investment brokerage sourcing premium Scotch investments for private collectors. Strict advertising policies around investment products make consistent lead quality — not just volume — the real challenge while scaling.

The challenge

Growth had plateaued. Pushing budget further risked inflating acquisition cost and diluting lead quality on a high-consideration investment product.

What we changed

Campaign segmentation rebuilt for budget control Keyword targeting refined to investor intent Audience & geo targeting tightened to qualified profiles Ad messaging elevated to match a premium product

More Engagements

Across markets, industries and objectives

Smaller in scope, same discipline — shown exactly as they performed, strong results and modest ones alike.

Lead Generation · United Kingdom

Regulated Financial Leads

268 conversions at £63.62 each

Up 148 conversions in a four-week window, in a compliance-strict category where signal accuracy matters most.

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Lead Generation · Australia

Automotive Detailing Services

Conversions up 421 → 522 (+101)

Over 8 months on $11.2K of spend — deliberate, funded volume growth rather than an efficiency play alone.

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Newsletter & Traffic Growth · France

Media & Newsletter Publisher

21,800+ conversions at €0.06 each

On just €1.21K of spend over 14 months — extreme-efficiency volume built for audience growth, not ROAS.

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B2B Lead Generation · Australia

Promotional Merchandise Supplier

1,070+ conversions, $95.85 each

$102K of spend across a large, complex catalogue — high-intent query capture at scale in a competitive B2B category.

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Lead Generation · Australia

Local Home Services

3 conversions at $270 each

An early-stage account on $809 of spend — shown because it's real, not because it's a headline. No cherry-picking.

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Proof of performance

Every account is different. The methodology isn't.

Different industries, different margins, different constraints — but the same approach every time.

Business model first

We align to your business model and profit structure before touching a campaign.

Measurement integrity

We rebuild or validate tracking before we scale anything — bad signals make bad decisions.

Waste eliminated first

We cut what isn't working before we scale what is — then we scale what's commercially viable.

Account Recovery & Policy Integrity

Suspensions are rarely random

They're usually the result of policy misalignment, trust signals, feed structure, or site-level compliance gaps. We diagnose the root cause, fix the structural issues, and guide the reapproval process with precision.

Performance built on commercial clarity

Four engagements, four different growth problems

Financial Advisory Firm

Licence Recovery Advisory

eCommerce Subscription Retailer

Whisky Investment Brokerage

Financial Advisory Firm

The challenge

What we changed

Licence Recovery Advisory

The challenge

What we changed

eCommerce Subscription Retailer

The approach

Whisky Investment Brokerage

The challenge

What we changed

Across markets, industries and objectives

Regulated Financial Leads

Automotive Detailing Services

Media & Newsletter Publisher

Promotional Merchandise Supplier

Local Home Services

The track record behind these results

Every account is different. The methodology isn't.

Business model first

Measurement integrity

Waste eliminated first

Suspensions are rarely random

Merchant Center recovery

Google Ads reinstatement

Policy compliance restoration

Feed restructuring & diagnostics

Ready to understand what's limiting performance?